Rising CPA
Spend keeps climbing, but your cost per acquisition climbs faster than the leads are worth.
Performance Marketing That's Measured By Revenue, Not Reach
Google Ads and Meta Ads run by a performance marketing agency that optimizes toward customers acquired, not impressions delivered.
- Engagement
- Monthly retainer
- First campaign live
- 2–3 weeks
- Best for
- Brands spending ₹3L+ / month
- Reporting
- Weekly, plus live dashboard
Adwizly, Performance Marketing Agency in India
"Performance marketing" gets used loosely by a lot of agencies to mean "we run ads." That's not what we mean by it. As a performance marketing agency, every campaign we run is built around a number that matters to your business, cost per customer, not cost per click, and every account decision, from bid strategy to creative testing, gets judged against that number.
We run performance marketing services across Google Ads and Meta Ads as one coordinated system rather than two disconnected accounts run by two different specialists who never compare notes. If you're comparing us against other performance marketing companies or performance marketing agencies in india, here's the honest difference: we report weekly on cost-per-acquisition and revenue, not just spend and impressions, because a campaign that "performed well" on vanity metrics and lost money is not a campaign that performed.
We run two specialist tracks under this umbrella, because a Google Ads account built for a real estate developer and one built for an EdTech platform should not look the same:
Performance Marketing for Real Estate: project launch and locality-based campaigns
Performance Marketing for EdTech: enrollment and demo-focused campaigns
And the channel expertise underneath both:
Google Ads Services: search, display, and shopping campaign management
Meta Ads Services: Facebook and Instagram campaign management
Before we start
Why Brands Call Us
Four patterns show up on almost every first call with a new performance marketing client, and usually more than one is happening at once.
False ROAS
Platform-reported ROAS looks fine in Google Ads or Meta Ads, but pipeline and revenue tell a different story.
No kill list
Nobody has written down which campaigns to pause, and underperformers keep spending for months.
Channel silos
Google Ads and Meta Ads are managed with separate logic, so both teams scale spend on the same audience without noticing.
Our Performance Marketing Services
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Full-funnel Google Ads management
Search, display, and shopping campaigns structured around actual buyer intent, not one broad campaign trying to catch every keyword variation. See our Google Ads services for the channel-specific detail.
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Meta Ads campaign management
Facebook and Instagram campaigns, including lead ads and dynamic creative testing, coordinated with Google Ads rather than run as a separate silo with its own budget logic. See our Meta Ads services for more.
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Conversion tracking and attribution
Every campaign is tied to a measurable outcome, form fill, call, purchase, so spend decisions are based on what's actually converting, not which channel looks busiest in a dashboard.
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Creative testing and iteration
Ad creative is tested and rotated based on real performance data, not published once and left to decay while cost-per-click quietly climbs.
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Weekly performance reporting
Cost-per-acquisition, return on ad spend, and channel-by-channel performance, reported weekly, with a live dashboard, not a static end-of-month summary.
Why Generic "We Run Ads" Doesn't Work Anymore
Most performance marketing companies pitch the same three things: they'll run Google Ads, they'll run Meta Ads, and they'll send you a monthly report. The problem isn't the channels: it's that the same account structure, the same bidding logic, and the same creative approach gets applied regardless of what you're actually selling. A real estate developer selling a ₹2 crore apartment and an EdTech platform selling a ₹15,000 certification course have completely different buyer timelines, decision triggers, and what a "conversion" even means, and a generic account setup optimized for one will underperform for the other every time.
We build the account structure around your actual buyer, not a template.
Who This Is For
We work as a performance marketing agency for:
Businesses researching performance marketing services who've had an agency report "great engagement" while revenue stayed flat
Real estate developers and brokers needing project-specific ad campaigns. See our real estate performance marketing.
EdTech platforms needing enrollment and demo-focused campaigns. See our EdTech performance marketing.
Teams specifically comparing performance marketing agencies in india on transparency: ask any shortlisted agency, including us, to show a live dashboard before you sign anything
The work
What's in the engagement
The services above are how we organize the work; here is what your performance marketing retainer ships and what we review with you every week.
Google Ads, Meta Ads, conversion tracking, creative tests, and live performance reporting from your performance marketing agency.
Google Ads and Meta Ads management
Search, display, shopping, and social campaigns structured around buyer intent and one shared budget logic across both platforms, not two siloed accounts.
- Campaign structure mapped to funnel stage and offer
- Bid and budget rules tied to cost per qualified result
- Weekly changes logged with a written rationale
Tracking, creative testing, and iteration
Conversion events your finance team trusts, plus a fixed test calendar for creative and audiences so performance marketing spend teaches something every cycle.
- Form, call, and purchase events verified before scale
- Creative variants rotated on schedule, not left to decay
- Hypothesis noted before each test, outcome reviewed after
Reporting and optimization rhythm
Cost-per-acquisition, return on ad spend, and channel-level performance in a live dashboard your team can open between calls, not a static end-of-month PDF.
- Weekly review against agreed KPIs and kill list
- Meta, Google, and CRM outcomes reconciled in one view
- Scale and cut rules your team can follow without us in the room
- 2–3 wks
- To first campaign live
- Weekly
- Creative test cadence
- Yours
- Ad account and data ownership
Clientele
Not just clients, more like partners
EdTech and real estate brands work with us long term because we align on outcomes, not vanity metrics.
Frequently Asked Questions
What's the difference between performance marketing and just running ads?
Running ads means spending a budget on a platform. Performance marketing means every account decision (bidding, targeting, creative, budget allocation) is judged against a business outcome like cost-per-acquisition, not against reach or engagement alone.
Do you run Google Ads and Meta Ads together, or separately?
Together, as one coordinated budget and strategy. Running them as two separate accounts with no shared learning is exactly the setup that wastes spend on both sides.
Is this different from your lead generation services?
Related but distinct. Performance marketing is the media buying and account strategy engine; lead generation is the funnel and CRM-delivery side that catches what the campaigns produce. Most clients run both together.
How is real estate performance marketing different from EdTech?
Buyer timelines, budgets, and what counts as a "conversion" are completely different between the two. See our dedicated real estate performance marketing and EdTech performance marketing pages for the specifics.
How quickly do we see results?
Google Ads and Meta Ads can start delivering clicks and leads within days of launch, but real optimization, lowering cost-per-acquisition to a sustainable level, typically takes 4–8 weeks of live data before an account is fully tuned.
Performance specialties
Industry performance programs
- Performance MarketingAdwizly is a performance marketing agency running Google Ads and Meta Ads with specialist tracks for real estate and EdTech. See our results-first approach.
- Real Estate Performance MarketingBest real estate performance marketing agency. Real estate digital marketing, Meta ads and Google ads for real estate. Book a free ad account audit.
- EdTech Performance MarketingMarketing agency for edtech running Google Ads and Meta ads for edtech. EdTech marketing services built for enrollments, not just clicks.