Catalog stuck on page two
Program URLs exist but Google prefers aggregators and competitors.
Fill programs from search intent, not just brand campaigns.
We align program and category pages with how students and parents research, fix indexation on large catalogs, and build authority without risky link tactics.
- Engagement
- Monthly retainer
- First movement
- 3–6 months
- Best for
- Courses, bootcamps, platforms
- Reporting
- Program + funnel view
Before we start
Why EdTech teams call us
Catalog pages that do not rank, blog traffic that never enrolls, and compliance copy that blocks publishing.
Blog traffic, no enrollments
Topical content ranks for informational queries that never convert.
Compliance slows publishing
Legal review bottlenecks every new course page.
Seasonal cliff
Organic disappears after admission season because nothing compounds.
The work
SEO for programs and platforms
Technical scale for large catalogs, content mapped to enrollment intent, and links you can show leadership.
Scale technical SEO
Indexation, faceted navigation, and templates that work for hundreds of programs.
- Crawl and index audits on CMS/catalog
- Canonical and pagination rules
- Speed and mobile usability
Match enrollment intent
Pages and briefs for comparisons, careers, and outcomes, not generic blogs.
- Keyword map by program and funnel stage
- Landing pages for high-intent queries
- Refresh plan for intake cycles
Build defensible authority
PR, partnerships, and resource links that fit education brands.
- Outreach to education and career publications
- Scholarship and research-led stories where appropriate
- No spam or paid link networks
- 3–6 mo
- Typical rank movement window
- Program-level
- Reporting where possible
- Zero
- PBN or spam links
Clientele
Not just clients, more like partners
EdTech and real estate brands work with us long term because we align on outcomes, not vanity metrics.
Questions
Before you ask
What does a seo agency for edtech do differently from a general content agency?
Course and category pages built to rank individually, outcome and trust content like placement rates and certification value, and lead-generation conversion paths built into every ranking page.
How is this different from an edtech lead generation agency that only runs ads?
Paid lead generation buys visibility for as long as the campaign runs. SEO-driven lead generation keeps producing enrollments after the ad budget is spent.
Is Adwizly the best seo agency for edtech in our specific sub-category?
Ask for case studies in your specific sub-category. iDream Career, Smartivity, and Credenc span different EdTech models, and we'll show what's comparable to your business.
How much do EdTech SEO services cost?
Pricing scales with the number of course and category pages you need to rank and your site's current technical debt.
Do you also handle paid EdTech lead generation, not just SEO?
Yes, where it makes sense we coordinate paid and organic together so both channels work from the same keyword and conversion strategy.
Engagement
How it runs
Four phases, one rhythm, each step stacks on the last until the system is running.
Week 1–2
Audit catalog and intent
See which programs can rank, what is indexed, and where competitors win.
- Technical crawl and index review
- Intent map by program and persona
- Quick wins vs long-term bets
Week 3–6
Fix templates and tracking
Stable URLs, schema, and analytics before the next intake push.
- Template and internal linking fixes
- Schema for courses and FAQs
- Conversion tracking on key program pages
Month 2 on
Publish on an intake calendar
Ship and refresh pages aligned to enrollment windows.
- Briefs tied to commercial queries
- Compliance-friendly review workflow
- Monthly performance review
Ongoing
Compound program wins
Iterate on pages close to page one and defend branded SERPs.
- Link earning and digital PR
- Content updates on movers
- Quarterly roadmap with product marketing
SEO specialties
Industry SEO programs
- SEOTechnical SEO, content strategy, and editorial link building — focused on pages that can realistically rank and queries with commercial intent.
- Real Estate SEOLocal and national SEO for developers and brokers, project pages, location clusters, and content that ranks when buyers search for homes and plots.
- EdTech SEOOrganic search for courses, bootcamps, and learning platforms, program pages, comparison content, and technical SEO that scales with catalog size.