Channel strategy
Budget allocation, channel roles, and launch sequence.
Step 03 of 5 · Strategize
We turn insight into a plan.
With research done and alignment locked, we build the playbook, channel mix, messaging, creative direction, and a sequenced 90-day roadmap your team can execute against without guessing what comes next.
- Timeline
- 1–2 weeks
- Deliverable
- Your growth playbook
The playbook
Four pillars we design
Channel mix
Where to spend, what to pause, and how each channel feeds the next.
Messaging
Positioning hooks, offers, and the story each audience segment hears.
Creative
What to test first, formats by channel, and how we measure creative fatigue.
Roadmap
A sequenced 90-day plan with milestones, owners, and expected outcomes.
You will walk away with a plan your team can run, not a strategy doc that sits in a folder.
Outcomes
What you leave with
Messaging framework
Hooks, offers, and audience-specific narratives.
90-day roadmap
Prioritized initiatives with owners and deadlines.
Test plan
Hypotheses to validate in the first 30 days.
Built with your team in the room, so execution starts the same week.