Digital Marketing Agency for EdTech
Courses, bootcamps, and learning platforms driving enrollments.
Adwizly is a digital marketing agency for EdTech companies, online course providers, coaching institutes and education brands in India. We run paid media, SEO and social with one goal: enrollments, not sign-ups that never attend.
Education buyers research for weeks. Students compare courses on YouTube and Google, parents ask about outcomes and fees, and many enquiries need a counsellor call before they pay. We plan campaigns around that journey and measure them against admissions.
Where EdTech marketing usually breaks
Leads that counsellors cannot convert
Form fills from students outside your eligibility, budget or location waste counsellor time. We add qualifying questions and feed enrollment data back into the ad platforms so they learn who actually joins.
Admission cycles ignored
Demand for courses rises and falls with exam calendars, results and intake dates. We plan budgets around your admission cycle instead of spending evenly all year.
Webinar and demo drop-off
Many registrants never show up. We set up reminder flows on WhatsApp and email and track attendance as a conversion, not just the registration.
Two audiences, one message
Students care about careers and content; parents care about trust, outcomes and fees. We build separate creatives and landing pages for each.
What we run for edtech brands
- EdTech performance marketing: Google Ads and Meta Ads optimised for enrollments and demo bookings.
- EdTech lead generation: Qualified student and parent enquiries routed to counsellors in real time.
- EdTech SEO: Course and category pages that rank for the searches students make while comparing.
- EdTech social media: Course content, student stories and parent-trust campaigns.
- ChatGPT Ads for EdTech: Ads shown when students and parents ask ChatGPT which course to choose.
How we measure EdTech campaigns
- Cost per enrollment, not cost per lead, using data from your CRM or LMS.
- Counsellor connect rate and lead-to-enrollment rate by course and channel.
- Webinar and demo attendance, not only registrations.
- Search visibility for course and category keywords, tracked monthly.
Process
A proven playbook, tailored to your brand
We move fast without cutting corners, every engagement follows a structured framework so you always know what's next.
Discover
Audit your channels, creative, and analytics. Map gaps and define KPIs that tie to revenue.
Strategize
Build a channel mix, messaging framework, and 90-day roadmap aligned to your growth stage.
Execute
Launch campaigns, ship landing pages, and iterate creative weekly based on live performance data.
Scale
Double down on winners, expand into new markets, and systematize reporting for your team.
Process video
How we work with clients