Haryana
Adwizly is a real estate digital marketing agency for developers, builders and channel partners selling in Gurgaon (officially Gurugram). We run Google Ads, Meta Ads, real estate SEO, project landing pages and WhatsApp/CRM follow-up, and we report what each lead and each site visit costs, by project type. In July–September 2026 we ran Meta campaigns for six Gurugram projects across plots, builder floors and ultra-luxury apartments, and the numbers are published below.
Growth leaders at leading brands trust Adwizly
Choosing an agency
The best real estate marketing agency in Gurgaon is one that can show Gurugram results in writing, reports cost per lead by property type every week, tracks response times, and leaves the ad accounts in your name. Ask every agency the questions below, including us.
| What to check | What a good answer looks like | Red flag |
|---|---|---|
| Gurgaon results | Numbers by project type, with dates and limits | Logos and screenshots only |
| Lead quality | Qualified lead defined with your sales team in writing | All our leads are verified |
| Reporting | Weekly cost per lead, qualified lead and site visit | "Impressions and clicks" |
| Lead follow-up | WhatsApp or CRM reply within minutes | We send leads, the rest is yours |
| HRERA compliance | Registration number and haryanarera.gov.in in every ad | No process |
| Account ownership | Ad accounts and data in your name | Agency-owned accounts |
| Contract | Short minimum term, written scope | "Long lock-in" |
GURUGRAM RESULTS
In our Gurugram Meta campaigns, a raw lead cost ₹301 for plotted land, ₹472 for ultra-luxury apartments and ₹810 for luxury builder floors. Ticket size and product type move cost per lead more than any single ad setting.
| PROJECT TYPE | GURUGRAM PROJECT NAME | COST PER LEAD | PERIOD |
|---|---|---|---|
| Plotted land and farmland | Pataudi Plots, Jasmine Farms | ₹301 | Jul–Sep 2026 |
| Ultra-luxury apartments | MVN Aero One, Ganga Realty 90 | ₹472 | Jul–Sep 2026 |
| Luxury independent floors | Samsara, NM Shining Floors | ₹810 | Jul–Sep 2026 |
BUDGET PLANNER
Work backwards from site visits. Divide your site-visit target by the share of leads that usually visit, then multiply by the cost per lead for your project type. Most Gurgram projects should plan for at least ₹1,00,000 a month in ad spend.
Cost per lead from our Gurugram campaigns (Jul–Sep 2026). Qualification (46.7%) and visit (12.1%) rates are from our North Bengaluru campaigns, because Gurugram visits were not tracked. Estimates only.
Services
Every channel points at one next step: a qualified buyer who books a site visit.
Search and Performance Max on corridor, sector and configuration searches, covering "Gurgaon" and "Gurugram", with negative keywords that cut broker and job traffic.
You getcampaign structure per corridor, keyword and negative lists, and weekly cost per qualified lead.
Lead-form and click-to-WhatsApp campaigns with separate audiences and creative for plots, builder floors and apartments.
You getseparate NRI campaigns and NRI leads tagged in your weekly report.
Campaigns for Indians in the UAE, UK, US and Singapore buying in Gurugram, with follow-up timed to their evenings.
You getkeyword mapping, locality and project pages, technical fixes and monthly ranking reports.
Project, sector and corridor pages, Google Business Profile and FAQ content that keeps bringing enquiries after ad spend stops.
You getone page per project with tracking set up before the first rupee is spent.
Fast project pages built in-house, with the registration number, a short form, call and WhatsApp buttons, and tracking tested before launch.
You getreal-time lead delivery and a weekly lead-quality report.
Instant WhatsApp reply, qualifying questions on budget, configuration, timeline and purpose, then routing to your CRM.
You geta monthly content calendar and new ad creative for each campaign stage.
Reels, walkthrough edits and ad variants from our in-house designer and video editor.
Sponsored placements in ChatGPT where available, tested on a small budget first. Learn more
GURUGRAM CORRIDORS
Gurugram is several property markets under one name. A buyer on Golf Course Road and a buyer on Pataudi Road want different things, so each corridor gets its own message, page and channel mix.
Corridor 01
Corridor 02
Corridor 03
Corridor 04
Corridor 05
Corridor 06
Corridor 07
Corridor 08
Check a project's registration and approved details on the Haryana RERA website before advertising it.
| PROJECT TYPE | START WITH | ADD NEXT | NUMBER WE WATCH |
|---|---|---|---|
| Plotted land and farmland | Meta lead forms | WhatsApp follow-up, Search on corridor terms | Cost per site visit |
| Builder and independent floors | Meta + Search on sector names | Retargeting, short landing page | Click-to-lead rate |
| Mid-segment apartments | Meta lead ads, click-to-WhatsApp | Google Search, Hindi creative | Cost per qualified lead |
| Premium apartments | Google Search | Meta with configuration pages, YouTube | Site-visit rate |
| Ultra-luxury and branded residences | Search on project and developer names | YouTube, small Meta audiences | Cost per qualified lead |
| NRI buyers | Meta and Google in chosen countries | Video walkthroughs, WhatsApp calls | Qualified NRI calls |
| Channel partners | Meta and Instagram content | Google Business Profile, WhatsApp | Qualified enquiries per month |
| WHAT MATTERS | PORTALS (99ACRES, MAGICBRICKS, HOUSING.COM) | YOUR OWN GOOGLE AND META CAMPAIGNS |
|---|---|---|
| Who else gets the lead | Buyer is often comparing many listings | The lead comes to you only |
| How you pay | Listing packages or subscriptions | Per click or impression, plus agency fee |
| Buyer intent | High, but already browsing competitors | Filtered by targeting and qualifying questions |
| Your message | Portal template | Your page, creative and HRERA details |
| Data you keep | Limited | Source, campaign, ad and CRM history |
LEAD QUALITY
Junk leads usually come from one-tap instant forms, broad placements and no number check. These five fixes cut most of them.
Add a budget or configuration question so casual taps drop out.
OTP or an instant WhatsApp message confirms a real buyer.
Cut Audience Network and in-app placements that send accidental clicks.
Merge repeat enquiries so one buyer isn't counted three times.
Tag channel partners and brokers so they don't inflate buyer numbers.
PRICING
Most agencies charge a monthly retainer, a percentage of ad spend, a price per lead, or a mix. Always keep the agency fee separate from the money paid to Google and Meta.
| MODEL | HOW IT WORKS | WORKS WELL WHEN | WATCH OUT FOR |
|---|---|---|---|
| Monthly retainer | Fixed fee for agreed services | Scope is clear and ongoing | Vague deliverables |
| Percentage of ad spend | Fee rises with budget | Budgets are stable | Incentive to spend more |
| Pay per lead | Fixed price per enquiry | Testing a new agency | Volume over quality |
| Hybrid | Retainer plus a bonus on qualified leads or visits | Sales data is tracked well | Disputes over what counts |
| WHAT YOU PAY FOR | WITH ADWIZLY |
|---|---|
| Setup fee | None |
| Management fee | Based on services selected, agreed in writing |
| Ad spend | Paid directly to Google and Meta from your account |
| Recommended minimum ad budget | ₹1,00,000/- |
| Landing pages | ₹15,000/- |
| Creative and video | Based On Requirement |
| WhatsApp and CRM setup | ₹7,000/- |
| Agreement | Minimum 3 months, extendable to 11 |
TIMING
Gurugram demand follows the financial year and the North Indian festival calendar. Plan launches and budget pushes around these windows.
COMPLIANCE
General information, not legal advice. Your legal team should approve every ad.
FOR MID-SIZE DEVELOPERS
Yes, by competing where big brands are weakest: specific searches, fast follow-up and one clear reason to choose you.
GOOGLE MAPS
Create a Google Business Profile for the project's real site office or sales gallery, and keep it active.
HOW WE WORK
Your project, inventory, corridor, buyer and current marketing, plus competing launches on the same road.
Signed before you share sales data.
Scope, deliverables, timelines and responsibilities in writing.
Access to your ad accounts, CRM, website and HRERA details.
Channels, budgets, audiences and creative per project type, approved by you.
Tracking and lead routing tested before spend starts.
Report and call on leads, quality feedback and next changes.
Proof behind the promise
Gurugram portfolio
₹4,24,598 of Meta spend across six projects in three property types produced 953 leads at a blended ₹445.54 per lead, from about 1.62 million impressions (0.99% CTR). One plotted project delivered 51.8% of all leads on 35.0% of spend. Qualified leads and site visits were not tracked.
| Segment | Meta spend | Leads | Cost per lead | CTR |
|---|---|---|---|---|
| Luxury builder floors | ₹1,49,079 | 184 | ₹810 | 1.17% |
| Ultra-luxury apartments | ₹1,21,682 | 258 | ₹472 | 0.67% |
| Plots and farmland | ₹1,53,837 | 511 | ₹301 | 1.63% |
| Portfolio | ₹4,24,598 | 953 | ₹446 | 0.99% |
NORTH BENGALURU
₹5,58,476 of Meta spend across five projects: 900 leads at ₹620.53 each, 420 qualified (46.7%) and 109 site visits (12.1% of leads). Bookings were not tracked.
NOIDA · SECTOR 98
120 leads at about ₹590 each; 90 qualified, 30 site visits and 2 bookings.
Cost per lead varies with location, project type, ticket size, budget, creative, offer and timing. These figures describe specific projects and are not a guarantee for yours.
Our process
A clear, step-by-step process to plan, launch and optimize real estate campaigns that bring qualified leads.
Split by project type and ticket size, because plots, apartments and commercial units attract different people.
One page per project with a clear form, RERA details and a call or WhatsApp option.
Search captures buyers who are already looking, and Meta builds reach and retargeting.
Use WhatsApp or CRM automation so no enquiry waits.
Check budget, location preference and buying timeline before the sales call.
Track cost per qualified lead and site visits, and share lead quality feedback with the campaign team.
| Item | Adwizly |
|---|---|
| Setup fee | None |
| Management fee | Depends on services selected; agreed in writing |
| Minimum ad budget | ₹1,00,000/- |
| Agreement | Minimum 3 months, extendable to 11 |
| Reporting | Weekly report and review call |
Budgets and creative set from our own Gurugram numbers by property type.
Every lead gets a fast first reply and reaches the right salesperson.
Media buying, landing pages, design, video and SEO work on your project together.
Results against the plan, what changed and what's next.
Our team
Media buying, landing pages, design, video and SEO sit in one in-house team. We manage Gurugram campaigns from our Greater Noida West office, with weekly review calls and shared dashboards.
FOUNDER & CEO
Kanak sets the vision and direction at Adwizly, driving the company's growth through strategic thinking, innovation, and a strong focus on results. Her expertise lies in lead generation, from planning and managing Meta and Google Ads campaigns to improving lead qualification, landing pages, conversion funnels, and retargeting strategies. She believes that successful marketing goes beyond clicks and impressions; it is about reaching the right audience, generating meaningful enquiries, and turning potential customers into real business opportunities. By combining strategic planning with performance-driven execution, she works to help brands build effective customer acquisition systems, improve marketing efficiency, and achieve sustainable growth.
CO-FOUNDER & COO
Abhyan is the driving force behind keeping everything running smoothly at Adwizly. He oversees day-to-day operations, IT systems, and team coordination, ensuring that people, processes, and technology work together efficiently. Beyond operations, he focuses on conversion rate optimization (CRO) and funnel structure, identifying opportunities to improve user journeys and turn more visitors into potential customers. By combining operational management with a data-driven approach to performance, he helps build efficient workflows, strengthen marketing systems, and ensure that every part of the business contributes to its larger goals. For Abhyan, successful marketing is not just about attracting attention; it is about building the right systems to turn that attention into measurable business growth.
Marketing Manager
Satyam turns marketing strategies into action, coordinating campaigns across ads, WhatsApp, email, and Google to help brands connect with the right audience. He also takes an active role in client communication, calling and engaging with clients to understand their requirements, build strong relationships, and ensure smooth coordination. With a keen eye for detail and a focus on what matters most, revenue and return on investment, he helps keep marketing efforts aligned with client expectations and business goals.
SEO Executive
Utkarsh works on the long game. Through on-page optimization and strategic content, he helps brands grow organic traffic that keeps delivering well after the ad budget is switched off, building lasting search visibility, attracting high-intent audiences, and creating sustainable growth that goes beyond paid campaigns. His focus is on helping brands strengthen their online presence, improve search rankings, and turn organic visibility into meaningful engagement and long-term business opportunities.
Performance Marketer
Prasasth focuses on creating and optimizing performance marketing campaigns that deliver measurable results. Through data analysis, audience targeting, and continuous campaign optimization, he works to improve ad performance, generate quality leads, and maximize return on investment. His approach combines strategic thinking with data-driven decisions to help brands reach the right audience, increase conversions, and achieve sustainable business growth.
Jr. Developer
Prince brings ideas to life through responsive websites and web applications that combine clean design with smooth functionality. He focuses on building digital experiences that look great on every screen, deliver seamless navigation, and make it easy for users to find what they need. From developing user-friendly interfaces to ensuring websites perform consistently across devices, he works to create solutions that balance functionality, performance, and visual appeal. His goal is to help brands establish a strong online presence and turn website visitors into meaningful customer opportunities.
Video Editor
Performance Marketer
Goureesh lives in the numbers. He runs paid media campaigns with a sharp focus on data analysis, A/B testing, audience targeting, and full-funnel strategy. By continuously monitoring campaign performance, identifying trends, and uncovering opportunities for improvement, he works to make every marketing investment count. His approach combines analytical thinking with strategic execution to optimize ad performance, improve conversions, and help brands reach the right audience at the right time. For Goureesh, every data point tells a story, and every campaign presents an opportunity to learn, adapt, and achieve better results.
PROPERTY TYPE
In our Gurugram campaigns, the same channel produced a lead for ₹301 on plots and ₹810 on builder floors. Each buyer asks a different first question and needs a different page.
| PROPERTY TYPE | BUYER'S FIRST QUESTION | WHAT THE PAGE MUST SHOW | FORM LENGTH |
|---|---|---|---|
| Plotted land and farmland | Is the title clean and approved? | Licence, RERA number, plot sizes, layout plan, road access | Short: name, phone, plot size |
| Builder and independent floors | What exactly do I get on my floor? | Floor plan, lift, stilt parking, possession date, sector | Very short; our highest-cost leads |
| Ultra-luxury apartments | Why this project over its neighbour? | Developer record, density, layout, private-preview booking | Short, with a callback slot |
BUYER TYPE
Run them as two tracks. End users decide on commute, schools and possession; investors decide on developer, location and exit, and many enquire but never visit.
PRE-LAUNCH
No. If a project needs registration, it cannot be advertised, marketed or booked until registration is granted, including pre-launch teasers and EOI drives. Use the time to prepare.
Confirm the exact position for your project with your legal team.
CHANNEL PARTNERS
Tag every lead's source from the first click, and agree in writing which audiences belong to your campaigns and which to partners.
SEARCH AND AI
Gurugram is the official name, but buyers still type "Gurgaon" in Google and AI assistants, so cover both. AI answers reward the same things Google does.
The best agency for you can show Gurugram results by project type, defines a qualified lead with your sales team, and builds HRERA details into every ad. Compare at least three agencies using the checklist on this page and ask each for recent, dated numbers.
In our Gurugram Meta campaigns from July to September 2026, a raw lead cost about ₹301 for plotted land, ₹472 for ultra-luxury apartments and ₹810 for luxury builder floors. Your cost depends on product, budget, creative and timing, and a cheap lead is not always a good one.
It depends on ticket size, so compare within your property type. Our Gurugram campaigns in that period did not track site visits; in North Bengaluru, a site visit cost about ₹5,124 across five residential projects. We set a cost-per-visit target with you before launch.
We recommend at least ₹1,00,000 a month in ad spend per project. Work backwards from your site-visit target with the budget planner on this page, and keep the agency fee separate from ad spend.
Most charge a monthly retainer, a percentage of ad spend, a fixed price per lead, or a mix. Adwizly charges no setup fee and a management fee based on the services you choose; ad spend is paid directly to Google and Meta.
Neither is simply better. Portal leads are often shared and price-led, while your own Google and Meta leads are exclusive and carry your message. Compare them on cost per site visit, not cost per lead.
One-tap instant forms, broad placements and no number check let casual clicks through. Add a qualifying question, verify numbers by OTP or WhatsApp, exclude weak placements and de-duplicate in your CRM.
Use both, starting with the one that fits your product. Meta produced our cheapest Gurugram enquiries for plots; Google Search works best for buyers already searching a corridor, sector or configuration.
We target Indians in the countries you choose, such as the UAE, UK, US and Singapore, with video walkthroughs and pages written for buyers deciding from abroad. WhatsApp follow-up is timed to their evenings.
Yes, if the project requires registration. It cannot be advertised, marketed or booked, including pre-launch and EOI campaigns, until HRERA registration is granted, and every ad must then show the registration number and haryanarera.gov.in.
Navratri through Dhanteras and Diwali is the strongest booking window, followed by the financial year-end and Akshaya Tritiya. Many families avoid bookings during Pitru Paksha, so use that period to build your lead list.
Paid campaigns can produce leads within days of launch once creative, tracking and the landing page are approved. Lead quality usually takes a few weeks of testing to settle; SEO takes months.
Yes. Target specific searches such as a configuration in a named sector, reply to every lead within minutes, and prove one clear advantage such as delivery record or layout.
No. In our Gurugram data, cost per lead ranged from ₹301 for plots to ₹810 for builder floors, because each buyer asks different questions. Each product needs its own audience, creative and landing page.
Create and verify a Google Business Profile for the project's real site office or sales gallery, using the exact project name. Add photos and updates regularly and reply to genuine reviews.
It can, but no one can guarantee it. Keep project pages factual and current, earn mentions on trusted sites, and make sure Googlebot, Bingbot and OAI-SearchBot are not blocked.
Yes. Gurugram is the official name and Gurgaon is still widely searched, so our campaigns and pages cover both spellings.
No. We run Gurugram campaigns from our Greater Noida West office and visit project sites when a shoot or review needs it.
You keep them. We work inside your ad accounts, so every campaign, audience, pixel and lead stays with you.
A weekly performance report and review call covering spend, leads, cost per lead, qualified leads and site visits where your CRM records them, plus what we will change next.
