Rising CPA
Spend keeps climbing, but your cost per acquisition climbs faster.
Service 01 of 07
Google Ads judged on pipeline, not impressions.
We run Search, Shopping, and Performance Max with shared budget logic, a fixed testing calendar, and tracking that still works after cookie loss. You see what each rupee returned, and what we are cutting because of it.
Google Ads
- Engagement
- Monthly retainer
- First campaign live
- 2–3 weeks
- Best for
- Brands spending ₹3L+ / month
- Reporting
- Weekly, plus live dashboard
Before we start
Why brands call us
The problems we hear on every first call — and the ones we fix before scaling spend.
False ROAS
The dashboard says ROAS is fine. Your bank balance disagrees.
No kill list
Nobody has told you which campaign to kill in six months.
Channel silos
Meta, Google, and LinkedIn each tell a different story — and nobody reconciles them.
Results
What the dashboards look like
Live views from Google Ads and our reporting stack — the same screens we review in weekly calls.
The work
What we actually do
Paid media run as one system — planning, creative, and measurement connected so every rupee has a job.
Attract quality traffic
Budget split by channel and funnel stage, rebuilt every month against what actually returned.
- Channel mix mapped to your sales cycle
- Audience tests with a written hypothesis
- Spend cut from underperforming placements
Accelerate conversions
A fixed weekly test calendar, so every spend cycle teaches you something specific.
- Creative variants tested on a schedule
- Landing page and offer experiments
- Cost per result tracked by campaign
Unified channel strategy
Server-side tracking, clean conversion events, and scale rules your team can follow.
- Tracking that survives cookie loss
- One dashboard for Meta, Google, LinkedIn
- Written rules for scale and kill decisions
Creative
Our creative showcase
Static, story, and campaign assets we produce for paid and organic — built for the feed, not a generic template.
- 2–3 wks
- To first campaign live
- Weekly
- Creative test cadence
- Yours
- Ad account and data ownership
Clientele
Not just clients — more like partners
EdTech and real estate brands work with us long term because we align on outcomes, not vanity metrics.
Questions
Before you ask
Is there a minimum ad budget?
We work best with brands spending ₹3L a month or more. Below that there is not enough data to test against, and your money goes further on one channel run in-house.
Who owns the ad accounts?
You do. We work inside your accounts with our own user access. If we part ways, you keep every campaign, audience, and pixel.
How quickly will we see results?
First campaigns are live in two to three weeks. A meaningful read takes another four to six, because we need enough conversions to trust the numbers.
Can you work alongside our in-house team?
Yes, and most of our retainers run this way. We own the channels, your team owns brand and product, and everyone reports off the same view.
Engagement
How it runs
Four phases, one rhythm — each step stacks on the last until the system is running.
Week 1
Audit before spend moves
We take access, read the history, and find what is broken before touching structure.
- Full account, pixel, and conversion access
- Channel-by-channel performance read
- Written priority list of what to fix first
Week 2
Rebuild with clean tracking
New account structure, fixed tracking, and the first campaign set staged for launch.
- Restructured campaigns and ad sets
- Server-side and event tracking verified
- First creative set ready to launch
Week 3–8
Test with a written calendar
Creative and audience tests run against a written hypothesis list, reviewed weekly.
- Weekly creative and audience experiments
- Hypothesis logged before each test
- Winners scaled, losers cut on schedule
Ongoing
Scale what proved out
Budget moves to proven winners. Losers get cut on schedule, not on sentiment.
- Budget shifts tied to cost per result
- Monthly channel mix review
- Live dashboard your team can read
