CPA climbing faster than spend
Spend keeps climbing, but your cost per acquisition climbs faster.
Meta Ads judged on pipeline, not impressions.
We run Meta and Instagram as one system, creative tests on a calendar, audiences mapped to your funnel, and tracking that still works after iOS changes. You see what each rupee returned, and what we are cutting because of it. Whether a marketing agency for real estate meta ads search led you to us, or you need meta ads for edtech specifically, the creative strategy starts from how that buyer actually scrolls and decides, not a shared ad format library.
- Engagement
- Monthly retainer
- First campaign live
- 2–3 weeks
- Best for
- Brands spending ₹3L+ / month on Meta
- Reporting
- Weekly, plus live dashboard
Meta and Instagram Built for Discovery, Not a One-Size D2C Funnel
Most Meta retainers reuse D2C creative formats for property launches and course enrollments. Real estate buyers discover on Instagram before they are ready for a form. EdTech buyers need trust before the ask. We build Meta ads for real estate and meta ads for edtech around those behaviors, not one shared ad library.
Before we start
Why Brands Call Us
Four patterns we hear on almost every first call with a Meta Ads client, and usually more than one is happening at once.
False ROAS in Ads Manager
Ads Manager says ROAS is fine. Your bank balance disagrees.
Creative fatigue on repeat hooks
The same hooks keep running while frequency climbs and results fall.
D2C creative on real estate or EdTech
A price-banner ad style built for D2C gets reused for a property launch or a course enrollment, and neither buyer responds to it the way a product buyer does.
How it runs
Week 1
Audit before spend moves
Full account, pixel, and conversion access
- Full account, pixel, and conversion access
- Creative and audience performance read
- Written priority list of what to fix first
Week 2
Rebuild with clean tracking
New campaign structure, fixed tracking, first creative set staged for launch: video-first for real estate cold audiences, testimonial-led for EdTech
- New campaign structure, fixed tracking, first creative set staged for launch: video-first for real estate cold audiences, testimonial-led for EdTech
Week 3–8
Test with a written calendar
Weekly creative and audience experiments
- Weekly creative and audience experiments
- Hypothesis logged before each test
- Winners scaled, losers cut on schedule
Ongoing
Scale what proved out
Budget shifts tied to cost per result
- Budget shifts tied to cost per result
- Monthly account and creative review
- Live dashboard your team can read
Real estate: what actually works on Meta
As a marketing agency for real estate meta ads, we treat the platform as a discovery channel, not a direct-response one, and build the funnel accordingly:
- Video walkthroughs outperform static renders for cold audiences, by a wide margin. A 15–30 second walkthrough or drone shot stops the scroll in a way a price-and-floor-plan static image does not. Save static creative for retargeting once someone already knows the project exists.
- Click-to-WhatsApp consistently outconverts a standard lead form for Indian real estate specifically. Buyers are more willing to start a WhatsApp conversation about a project than fill out a form that feels like it is headed straight to a call center. This single format swap is often the highest-leverage change we make in a real estate Meta account.
- Retargeting windows need to be longer than a typical D2C funnel. Property decisions take weeks or months, not days. A 7-day retargeting window that works for e-commerce will drop most real estate prospects before they are ready. We typically run layered windows (7/14/30 days) with different messaging at each stage.
- A locality lookalike audience built from your actual CRM data outperforms Meta's broad interest targeting for project-specific campaigns when you have even a few hundred converted leads from a similar project.
EdTech: what actually works on Meta
Meta ads for edtech need a different creative logic entirely. Trust has to be established before the ask, not after:
- Testimonial and outcome-led video beats polished course-promo video. A real student talking about a placement outcome, in their own words, consistently outperforms a produced course-highlight reel because it reads as proof, not marketing.
- Segment creative by audience type, never by course alone. A parent evaluating school-prep and a working professional evaluating a certification look for completely different signals. Running one creative set across both wastes spend on whichever audience it was not built for.
- Lead ads work better for demo bookings than for direct enrollment. Asking for a demo booking inside the Meta lead form keeps friction low enough to convert cold traffic. Asking for full enrollment inside a lead ad is usually too big an ask for someone who found you thirty seconds ago.
- Retargeting sequenced to the decision cycle, not a flat 7-day window. Someone who watched 75% of a demo video but did not convert is a different audience than someone who only saw the ad for two seconds. Segment by engagement depth, not just "saw the ad."
Who This Is For
We work as a Meta ads agency for:
Developers and brokers who need a marketing agency for real estate meta ads built around video discovery, WhatsApp conversations, and long retargeting windows, not brochure statics on cold traffic
EdTech platforms who need meta ads for edtech with testimonial-led creative, audience-specific messaging, and demo-first lead ads before enrollment asks
Teams comparing Meta ads partners on live account performance: ask any shortlisted agency for a dashboard, not a case study PDF
Anyone who wants Meta and Google run as one coordinated strategy, not two disconnected accounts. See our Google Ads services page for the Search and Performance Max side.
The work
What we actually do
Meta paid social run end to end: creative, audiences, and measurement connected so every rupee has a job.
Reach the right people
Prospecting and retargeting mapped to funnel stage, rebuilt monthly against what converted.
- Audience tests with a written hypothesis
- Placement and format mix by objective
- Spend cut from underperforming ad sets
Accelerate conversions
A fixed weekly creative test calendar, so every spend cycle teaches you something specific.
- Static, video, and carousel variants on schedule
- Landing page and offer experiments
- Cost per result tracked by campaign
Tracking you can trust
CAPI, clean events, and scale rules your team can follow after iOS privacy changes.
- Conversions API and pixel QA
- One dashboard for account performance
- Written rules for scale and kill decisions
- 2–3 wks
- To first campaign live
- Weekly
- Creative test cadence
- Yours
- Ad account and data ownership
Clientele
Not just clients, more like partners
EdTech and real estate brands work with us long term because we align on outcomes, not vanity metrics.
Before you ask
Is there a minimum ad budget?
We work best with brands spending 3 lakh rupees a month or more on Meta. Below that there is not enough data to test against reliably.
Who owns the ad accounts?
You do. We work inside your accounts with our own user access. If we part ways, you keep every campaign, audience, and pixel.
How quickly will we see results?
First campaigns are live in two to three weeks. A meaningful read takes another four to six weeks, because enough conversions are needed to trust the numbers.
Why does real estate need longer retargeting windows than most Meta accounts?
Because the buying decision takes weeks or months, not days. A retargeting setup copied from a D2C playbook will drop most property buyers from the funnel before they are ready to convert.
Can you also run our Google Ads alongside this?
Yes, most real estate and EdTech clients run both channels as one coordinated strategy rather than two disconnected accounts.