Rising CPA
Spend keeps climbing, but your cost per acquisition climbs faster.
Service 02 of 07
Meta Ads judged on pipeline, not impressions.
We run Meta and Instagram as one system — creative tests on a calendar, audiences mapped to your funnel, and tracking that still works after iOS changes. You see what each rupee returned, and what we are cutting because of it.
Meta Ads
- Engagement
- Monthly retainer
- First campaign live
- 2–3 weeks
- Best for
- Brands spending ₹3L+ / month on Meta
- Reporting
- Weekly, plus live dashboard
Before we start
Why brands call us
The problems we hear on every first call — and the ones we fix before scaling spend.
False ROAS
Ads Manager says ROAS is fine. Your bank balance disagrees.
No kill list
Nobody has told you which ad set to kill in six months.
Creative fatigue
The same hooks keep running while frequency climbs and results fall.
Results
What the dashboards look like
Live views from Meta Ads Manager and our reporting stack — the same screens we review in weekly calls.
The work
What we actually do
Meta paid social run end to end — creative, audiences, and measurement connected so every rupee has a job.
Reach the right people
Prospecting and retargeting mapped to funnel stage, rebuilt monthly against what converted.
- Audience tests with a written hypothesis
- Placement and format mix by objective
- Spend cut from underperforming ad sets
Accelerate conversions
A fixed weekly creative test calendar, so every spend cycle teaches you something specific.
- Static, video, and carousel variants on schedule
- Landing page and offer experiments
- Cost per result tracked by campaign
Tracking you can trust
CAPI, clean events, and scale rules your team can follow after iOS privacy changes.
- Conversions API and pixel QA
- One dashboard for account performance
- Written rules for scale and kill decisions
Creative
Our creative showcase
Static, story, and campaign assets we produce for paid and organic — built for the feed, not a generic template.
- 2–3 wks
- To first campaign live
- Weekly
- Creative test cadence
- Yours
- Ad account and data ownership
Clientele
Not just clients — more like partners
EdTech and real estate brands work with us long term because we align on outcomes, not vanity metrics.
Questions
Before you ask
Is there a minimum ad budget?
We work best with brands spending ₹3L a month or more on Meta. Below that there is not enough data to test against reliably.
Who owns the ad accounts?
You do. We work inside your accounts with our own user access. If we part ways, you keep every campaign, audience, and pixel.
How quickly will we see results?
First campaigns are live in two to three weeks. A meaningful read takes another four to six, because we need enough conversions to trust the numbers.
Do you also run Google Ads?
Yes. Many clients run Google and Meta with us as separate focused engagements so each channel gets the right structure and creative.
Engagement
How it runs
Four phases, one rhythm — each step stacks on the last until the system is running.
Week 1
Audit before spend moves
We take access, read the history, and find what is broken before touching structure.
- Full account, pixel, and conversion access
- Creative and audience performance read
- Written priority list of what to fix first
Week 2
Rebuild with clean tracking
New campaign structure, fixed tracking, and the first creative set staged for launch.
- Restructured campaigns and ad sets
- CAPI and event tracking verified
- First creative batch ready to launch
Week 3–8
Test with a written calendar
Creative and audience tests run against a written hypothesis list, reviewed weekly.
- Weekly creative and audience experiments
- Hypothesis logged before each test
- Winners scaled, losers cut on schedule
Ongoing
Scale what proved out
Budget moves to proven winners. Losers get cut on schedule, not on sentiment.
- Budget shifts tied to cost per result
- Monthly account and creative review
- Live dashboard your team can read
