Audience map
Segments ranked by revenue potential and fit.
Step 02 of 5 · Discover
We find the real brief.
Research tells us what is happening. Discover is where we sit with your team, founders, marketing, sales, and agree on what should happen next: who you are selling to, what winning looks like, and which constraints we are designing around.
- Timeline
- 1–2 weeks
- Stakeholders
- Your core team
Alignment
Four conversations we have
Goals
Revenue targets, unit economics, and the KPIs everyone will actually track.
Audience
Who buys today, who should buy tomorrow, and the segments worth owning.
Brand
How you show up now versus the position you need to claim in market.
Constraints
Budget, bandwidth, tooling, and timelines, the real limits we design inside.
When we leave the room, everyone means the same thing when they say success.
Outcomes
What you leave with
Goal charter
Shared targets and the metrics that prove progress.
Brand brief
Positioning, voice, and the story your market should hear.
Workshop notes
Decisions, open questions, and who owns what next.
Captured live in the workshop, not rewritten in a deck two weeks later.